Seasonal travel

• Google Trends is an online tool that offers insight into travel trends around the world. The tool is provided by Google Labs and shows comparisons of popularity for different search phrases. Seasonal trends vary for the different travel types.

•  For example, interest in vacation travel is highest in January and steadily declines toward December. Holiday travel new jersey follows a similar trend except for a large surge in interest during midyear. Business travel has constant popularity throughout the year except for a drop in December, when weary road warriors spend more time with family for the holidays. 

• It's important to understand that the data in Google Trends is normalized, meaning the results are ranked in comparison to all searches for the given area. This keeps areas with high populations from overwhelming the results in comparison to other regions. 

• The benefit is you can estimate the percent interest from a region's population independently of the size of the population. In our example, there might be more people in New York than London searching for "business travel", but according to Google Trends, a higher percentage of London's than New York's population is interested in business travel.